What are the Digital Tools an Energy Supplier should use to attract more customers?

The energy supply market is constantly evolving. New technologies, new regulations and changes to consumer wants, mean that energy suppliers need to keep up. The best way for them to do this is to digitalize their services.

Digitalization in a rapidly changing world

Empowering customers is now expected

Today’s energy consumers now expect to be able to have more control and oversight of the energy they use.

They want to be able to easily access their accounts, pay their bills and switch tariffs online. Increasingly customers prefer to manage their accounts themselves rather than have to contact a call centre and often be put on hold.

The two biggest factors for customers when it comes to choosing which energy supplier to join now comes down to the convenience of changing their supplier or tariff online and greater transparency over the energy prices being offered.

Increasing competition has seen suppliers reliance on customer loyalty be tested as new players to the

market often swoop in offering cheaper tariffs and promises of better customer services and ease of use.

With technology now enabling the switching process to be easier than ever, established companies are having to adapt to their current customers needs as well as respond to the desires of new ones.

A great way for a new supplier to enter the market is to offer a new model that caters for the needs of consumers.

Also read: Dyball’s Energy Industry Software – What do we offer?

Dyball’s Software and services to help you

Dyball Associates provides several software solutions and services to help new and established energy suppliers gain an edge over the competition.

For example, Dyball’s Energy Customer Self Service and Customer Switching portals are excellent ways for a supplier to attract new business and domestic customers. Our Energy Supplier CRM and Energy Billing system allows energy suppliers to optimise their customer service costs by interacting with them online.

A great convenience for both supplier and customer is that the information a customer has entered to receive a quote is also used in creating a contract. This significantly optimises the time for an end customer to receive the new service.

Utilising these services an energy supplier can focus their time on other key areas of their business confident in the knowledge that their customers are well looked after and empowered.

Giving customers the ability to easily manage their accounts increases transparency and in turn, leads to improved trust in their energy supplier.

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Looking to enter the UK energy market? Dyball Associates team of energy market consultants can guide you through the steps to get qualified and attain your gas or electricity licence. 

Whether you’re looking for electricity and gas systems or support on starting an energy supply company, Dyball Associates can help. 

Further Reading

What is the Warm Home Discount Scheme and what does it mean for energy suppliers?

E.ON, SSE and Scottish Power announce price rises in line with Price Cap increase, more suppliers likely to follow

How long does it take to switch energy supplier and how can suppliers ensure they make them quickly?

Dyball Associates are proud to help new supply businesses successfully launch in the UK market.

Through our energy market consultancy services, and the software we’ve developed, we’re supporting new UK electricity and gas suppliers to get set up and start supplying.

For more information on how to start and manage an energy company, get in touch with Dyball Associates today.